Let your potential couple know why you hope they contact you. See Exercise 18, and tell them what they can expect after they fill out the form. How quickly can they expect to hear from you? Or what will happen next?
INCLUDE A PERSONALITY-INFUSED HEADLINE THAT SHOWS EXCITEMENT
Remind them that you can be trusted by including social proof badges below. Use as much of this space as you need to communicate all of the key points in your client's rave review of your services.
"Here's your final chance to wow them with a testimonial about how you are the best choice."